Monday, 11 November 2013

Research and marketing- 'Google stories'




I saw this video advertised on televison and found it quite interesting. It is a short film in a series of documentaries, produced by Google, documeting individuals inspirational stories about their interests and hobbies. This particular video is about a man, Andrew Willis, who has a passion for skateboarding and was given the oppurtunity to build a skatepark.

I particlurly liked this video as the filming is very bright and crisp. It also has a very positive and personal feel to it and keeps the viewer interested so that it appears less like an advert. I felt that it is a very clever marketing scheme as it subtly promotes google through out, as you see him using the search engine a number of times- on his laptop and phone. Howvever the focus is always kept on Andrew Willis and you tend not to consientiously take in the Google references and it does not feel as if it is an advert.

In terms of marketing for my documentary, I have taken inspiration form this and plan on using individual interviews from my documentary as an advert to prevent the feel of an advert and trying to sell something to the audience. This will be subtle and interest the audience without a forceful advert to entice them to watch my documentary.
 

Monday, 4 November 2013

Target audience

 

I researched into the target demographic of my topic- the vinyl revival in order to gage their likes and dislikes so that I can create a documentary best suited to my target audience.
I looked at the BPI website for this as they are a UK based trade organisation made up of the main major record companies and a number of independent record companies, representing 90% of all UK recorded music, therefore being generally very reliable.

'Older buyers dominate but young are becoming converts'

'While the poll shows 35 to 44 year olds to be the largest consumer group (28.5%), younger buyers are also seeing the appeal of the format, with over a third (35.3%) aged under 35. Just under half of respondents were married, and men made up the majority of the self-selecting sample (87.4%).'

http://www.bpi.co.uk/home/vinyl-revival-continues-as-lp-sales-reach-highest-level-in-more-than-a-decade.aspx 

Research by ICM suggested 18 to 24-year-olds were buying more vinyl records than any other age group under 50.

Consequently I hope to be able to give my documentary a relaxed, modern feel in order to appeal to a slightly younger viewer as well, however as it has also been shownh that 35-44 are also a dominant group buying vinyl. Therefore I hope to make a documentary that is fairly suitable for both to encompass as large an audience as possible.

Monday, 21 October 2013

Vinyl revival research-BBC documentary


The Culture Show - 2013/2014
- 11. Northern Soul - Keep the Faith
http://www.bbc.co.uk/programmes/b03bs488/clips
   
As I have decided to produce a documentary about the Record revival and the lasting popularity of vinyl. I decided to initially watch and research into the original vinyl era, culture and phases that came with it and subsequently found an episode of BBC 2's The Culture Show about the nostalgia and culture of Northern soul. I found this very useful as not only is this presented in documentary form, which I am studying and researching, but it also demonstrates the dedication of music fans and the sub cultures created by vinyl, suggesting a reason for its lasting popularity.
I particularly liked the initial 10 seconds of the 'Wigan Young Souls' scene as it shows a montage of records and motifs that represent northern soul, similarly in my documentary I would like to open with a montage of emblems that encompass the record revival.

http://www.bbc.co.uk/programmes/p01gy7lp


Monday, 14 October 2013

Modes of Documentary

In order to distinguish and look into modes of documentary, Nichols six modes, I created a prezi to represent the information more clearly:
Modes of Documentaries 
 



Wednesday, 9 October 2013

History of Documentaries


History of Documentaries
The term ‘Documentary’ was initially used by the documentary maker- John Grierson in 1926 as he felt that the ‘origional actor’ and ‘origional scene’ were better at representing the real world than any fictions films.  He also described a documentary as a ‘creative treatment of actuality’.
Pre- 1900: the only snippets of film were short takes of simple moments such as a train departing from a station or a group of people leaving work.  These were called ‘actuality’ films. However between  1898- 1901 ‘actuality’ films were predominantly for medical use. In 1898, Eugène-Louis Doyen, created a number of films showing surgical procedures in order to demonstrate his surgical errors. Romanian professor, Gheorghe Marinescu also created a series of films about the study of neurological illnesses.
As technology developed, more films for entertainment and information emerged and between 1900- 1920 travelogue films became very popular, as they introduced people to places and countries they had not been able to see before. Early colour motion picture processes were heavily used in travelogue films as they used these types of films to promote colour film.
In the late 1920’s Romanticism was the main focus of documentaries as they represented people as products of their environment. The style of romanticism documentaries was slightly avant-garde as the romanticism movement tended to over emphasise the emotions put across.
Documentaries in the 1920’s-1940’s was dominated by propaganda, focusing particularly on the second world war as the main purpose of propaganda is to persuade people to agree or disagree with a certain view point, which became a big part of the war.
From 1950-1970 a popular style of documentary was the French movement - Cinéma-vérité (or truth cinema). It focused on showing people in their true environment with real conversations and situations. It became popular as the documentary makers could take advantage of the new smaller hand-held cameras and synchronous sound recording equipment to create a more authentic film.
At the end of the 20th century and start of the 21st documentaries became a lot more successful when released in cinemas which widened the target audiences as they became widely known for example, ‘March of the Penguins’ (2005) or ‘An Inconvenient Truth’ (2006). More controversial documentaries also became increasingly popular as the documentary makers tried to put there point across and get the audience to agree with it, directors such as Michael Moore demonstrate this in Films such as ‘Roger and Me’ (1989) or ‘Fahrenheit 9/11’ (2004), which became the highest grossing documentary of all time.
 Another particularly interesting style of film that developed in the early 21st century is- ‘reality documentary’ examples of this are shows such as ‘The only way is Essex’ and ‘Made in Chelsea’.  These types of documentaries or ‘docu-soaps’ follow people’s lives and conversations however have been accused of being staged and set-up so are less realistic.
As documentaries have developed and technology quality has increased, documentary popularity has significantly increased over times, particularly demonstrated by the success of documentaries shown in cinemas. Not to mention the $119 million success of ‘Fahrenheit 9/11’ by Michael Moore suggests the willingness of the viewer to watch a film that, as John Grierson said, show creative treatment of actuality’ and educate and represent to a point the ‘real world’.