Newspaper advert
As I was aware I would need
to choose a channel on which to market my documentary for and to include
on the newspaper advertisement. Based on my target audience- being
quite spread out, as vinyl fans tend to be mostly 30-35 year old's and a
new audience of under 20's. Therefore I felt that Channel 4 would be a
perfect channel to showcase my documentary as it states- 'Our shows are targeted at the 16-34 audience'
which generally encompasses my audience, also Channel 4 is known for a
number of documentaries on a variety of topics and different genres
therefore as a channel it appeals to a large number of people.
In terms of channel four's print
media adverts, they are relatively simplistic and have little text and a
large image that will initially engage the reader and suggest the
topic.
This
is an example of a channel 4 advert- the picture is eye-catching and as
it is for a follow up documentary series, it is clearer to readers
already aware of the show what it's advertising for. It is exceptionally
simple- the font and text colour is plain but clear and the channel 4
logo is slightly bigger to draw attention to where the reader will be
able to view the show, it also placed in the center left, a positioning
synonymous with channel four. Finally the date is in the bottom corner
however has a white background to the black text to highlight the
importance of the date and help the reader to remember.
Font:
The font I chose for my poster was Bebas, I found it because it is the logo font for a band I like called The Vaccines:
I
thought that it would be a good font to use as it simple, straight,
clear and stands out but also looks quite professional. I decided to use
it for all the text on my print advert for continuity and to keep it
simple and clear. It was particularly effective for my title:
Whilst
finding the font I discovered a fan made poster for The Vaccines and
found it good as inspiration for my poster as it is quite edgy and
simple without eliminating a varied audience.
I
liked the use of one image to fill the entire page, similarly to the
channel 4 print adverts and also thought the font with a highlighted
background was rather effective at enhancing the text and drawing the
attention to some text which is tricky against a bold, coloured image
similar to the image I used on my advert.
Listings magazine research:
I found some similar double pages from Radio Times,
which is the sort of listings magazine I would want my documentary to
be featured in. I liked the use of a large, dominant image to initially
show the reader what the programme is about, then multiple, smaller
images to entice the audience in and suggest more about the topic of the
programme. I also like the use of different coloured fonts and sizes to
make the page look interesting and busy but still maintaining an easy
to read clear document.
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