As social media sites have become increasingly popular with varied target audience, I thought a good way to reach my target demographic, as it is a wide age range, would be through Facebook. Consequently I set up a Facebook page to promote my documentary:
Google stories/ TV advertising:
I
saw this video advertised on television and found it quite interesting.
It is a short film in a series of documentaries, produced by Google, documenting individuals inspirational stories about their interests and
hobbies. This particular video is about a man, Andrew Willis, who has a
passion for skateboarding and was given the opportunity to build a skate park.
I
particlurly liked this video as the filming is very bright and crisp.
It also has a very positive and personal feel to it and keeps the viewer
interested so that it appears less like an advert. I felt that it is a
very clever marketing scheme as it subtly promotes google through out,
as you see him using the search engine a number of times- on his laptop
and phone. Howvever the focus is always kept on Andrew Willis and you
tend not to consientiously take in the Google references and it does not
feel as if it is an advert.
In
terms of marketing for my documentary, I have taken inspiration form
this and plan on using individual interviews from my documentary as an
advert to prevent the feel of an advert and trying to sell something to
the audience. This will be subtle and interest the audience without a
forceful advert to entice them to watch my documentary.
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