Target demographic

 

I researched into the target demographic of my topic- the vinyl revival in order to gage their likes and dislikes so that I can create a documentary best suited to my target audience.

I looked at the BPI website for this as they are a UK based trade organisation made up of the main major record companies and a number of independent record companies, representing 90% of all UK recorded music, therefore being generally very reliable.

'Older buyers dominate but young are becoming converts'

'While the poll shows 35 to 44 year olds to be the largest consumer group (28.5%), younger buyers are also seeing the appeal of the format, with over a third (35.3%) aged under 35. Just under half of respondents were married, and men made up the majority of the self-selecting sample (87.4%).'

http://www.bpi.co.uk/home/vinyl-revival-continues-as-lp-sales-reach-highest-level-in-more-than-a-decade.aspx 

Research by ICM suggested 18 to 24-year-olds were buying more vinyl records than any other age group under 50.

Consequently I hope to be able to give my documentary a relaxed, modern feel in order to appeal to a slightly younger viewer as well, however as it has also been shown that 35-44 are also a dominant group buying vinyl. Therefore I hope to make a documentary that is fairly suitable for both to encompass as large an audience as possible.