Promotions- Facebook page

As social media sites have become increasingly popular with varied target audience, I thought a good way to reach my target demographic, as it is a wide age range, would be through Facebook. Consequently I set up a Facebook page to promote my documentary:

 

Listings magazine

I also chose to do a listings magazine as I felt my skills at graphics and the presentation of a page overall are quite strong. I used some bright colours to stand out and add interesting against the white background. I thought the most dominant picture was a bold, interesting and appropriate enough image to be the main focus out of the images and also was able to use several other small images that stood out and allow the reader more information as to what the programme is about without even reading it. I also used a large coloured quote which conforms to a standard convention of listing magazine articles and allows the reader to gage a sense of what the programme is going to be like without giving too much away.

The over all view:

Each individual page, first page:

Second page:

Listings magazine research

I found some similar double pages from Radio Times, which is the sort of listings magazine I would want my documentary to be featured in. I liked the use of a large, dominant image to initially show the reader what the programme is about, then multiple, smaller images to entice the audience in and suggest more about the topic of the programme. I also like the use of different coloured fonts and sizes to make the page look interesting and busy but still maintaining an easy to read clear document.

Ancillary- Newspaper print advert

I chose to market my documentary for a channel 4 audience and based my print newspaper advert on other channel 4 print adverts. The font is clear and stands out especially as it has a white background. The image I have used is from the record fair I conducted my interviews at and I felt it was bold, colourful and interesting enough for a stand alone image and the white stands out nicely against it. The channel four sign is a good size and stands out enough with detracting too much attention away from the main image and title.

Ancillary poster Research

Font:
The font I chose for my poster was Bebas, I found it  because it is the logo font for a band I like called The Vaccines:

I thought that it would be a good font to use as it simple, straight, clear and stands out but also looks quite professional. I decided to use it for all the text on my print advert for continuity and to keep it simple and clear. It was particularly effective for my title:

Whilst finding the font I discovered a fan made poster for The Vaccines and found it good as inspiration for my poster as it is quite edgy and simple without eliminating a varied audience.

 

I liked the use of one image to fill the entire page, similarly to the channel 4 print adverts and also thought the font with a highlighted background was rather effective at enhancing the text and drawing the attention to some text which is tricky against a bold, coloured image similar to the image I used on my advert.

Newspaper advert

As I was aware I would need to choose a channel on which to market my documentary for and to include on the newspaper advertisement. Based on my target audience- being quite spread out, as vinyl fans tend to be mostly 30-35 year old's and a new audience of under 20's. Therefore I felt that Channel 4 would be a perfect channel to showcase my documentary as it states- 'Our shows are targeted at the 16-34 audience' which generally encompasses my audience, also Channel 4 is known for a number of documentaries on a variety of topics and different genres therefore as a channel it appeals to a large number of people. 

In terms of channel four's print media adverts, they are relatively simplistic and have little text and a large image that will initially engage the reader and suggest the topic.

This is an example of a channel 4 advert- the picture is eye-catching and as it is for a follow up documentary series, it is clearer to readers already aware of the show what it's advertising for. It is exceptionally simple- the font and text colour is plain but clear and the channel 4 logo is slightly bigger to draw attention to where the reader will be able to  view the show, it also placed in the center left, a positioning synonymous with channel four. Finally the date is in the bottom corner however has a white background to the black text to highlight the importance of the date and help the reader to remember.

Research- Statistsics

In terms of research figures and information for my documentary and to include in my listings magazine article, I found these websites particularly useful and trustworthy as one is BBC news, one bpi and one from The Telegraphs website which are all trustworthy unbiased in terms of figures.

The Telegraph, Vinyl sale statistics:
http://www.telegraph.co.uk/culture/music/music-news/10556186/Vinyl-sales-highest-for-15-years.html

BBC Newsbeat, vinyl sale statistics:
http://www.bbc.co.uk/newsbeat/24551472

bpi- British Recorded Music Industry, vinyl sale figures and consumer statistics:
http://www.bpi.co.uk/home/vinyl-revival-continues-as-lp-sales-reach-highest-level-in-more-than-a-decade.aspx

Music week- General music sale statistics for 2013:
http://www.musicweek.com/news/read/streaming-value-shoots-up-in-2013-but-album-and-singles-sales-dip-bpi-stats/057146

Music ally- General music statistics for 2013:
http://musically.com/2014/01/01/uks-1bn-recorded-music-revenues-in-2013-included-103m-from-streaming-subscriptions/