Newspaper advert

As I was aware I would need to choose a channel on which to market my documentary for and to include on the newspaper advertisement. Based on my target audience- being quite spread out, as vinyl fans tend to be mostly 30-35 year old's and a new audience of under 20's. Therefore I felt that Channel 4 would be a perfect channel to showcase my documentary as it states- 'Our shows are targeted at the 16-34 audience' which generally encompasses my audience, also Channel 4 is known for a number of documentaries on a variety of topics and different genres therefore as a channel it appeals to a large number of people. 

In terms of channel four's print media adverts, they are relatively simplistic and have little text and a large image that will initially engage the reader and suggest the topic.

This is an example of a channel 4 advert- the picture is eye-catching and as it is for a follow up documentary series, it is clearer to readers already aware of the show what it's advertising for. It is exceptionally simple- the font and text colour is plain but clear and the channel 4 logo is slightly bigger to draw attention to where the reader will be able to  view the show, it also placed in the center left, a positioning synonymous with channel four. Finally the date is in the bottom corner however has a white background to the black text to highlight the importance of the date and help the reader to remember.